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Introduction to Air Transport Business and ManagementThis short course was held in January 2004 at the University of Westminster. Please refer to the Short Course page for an up-to-date programme of events.
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SEMINAR PROGRAMMEAll sessions are by Dr Nigel Dennis, Senior Research Fellow, Transport Studies Group, University of Westminster unless otherwise shown.
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WEDNESDAY 28th JANUARY |
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0900-0915 |
Registration and Coffee |
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0915-0930 |
Welcome |
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0930-1030 |
UNDERSTANDING AIR PASSENGER DEMAND |
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1030-1100 |
Coffee |
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1100-1215 |
AIRLINE PRODUCT PLANNING AND ADVERTISING |
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1215-1345 |
Lunch |
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1345-1445 |
AIRLINE PRICING AND REVENUE MANAGEMENT |
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1445-1515 |
Tea |
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1515-1630 |
AIR TRAFFIC MANAGEMENT |
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1630-1730 |
WORKSHOP (to be confirmed) |
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1900
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Tour of Historic London Pubs
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THURSDAY 29th JANUARY |
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0845-0900 |
Coffee |
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0900-1000 |
AIRLINE SCHEDULING |
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1000-1100 |
THE DEVELOPMENT OF AN AIRPORT AS A HUB |
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1100-1130 |
Coffee |
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1130-1215 |
CHARACTERISTICS OF AIR CARGO |
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1215-1345 |
Lunch |
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1345-1445 |
AIRLINE ALLIANCES AND FRANCHISING |
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1445-1715 |
TECHNIQUES FOR STRATEGY EVALUATION AND WORKSHOP |
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1930
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Theatre Visit
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FRIDAY 30th JANUARY |
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0845-0900 |
Coffee |
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0900-1000 |
AIRPORT MARKETING |
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1000-1030 |
THE DISTRIBUTION SYSTEM FOR AIR TRAVEL |
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1030-1100 |
Coffee |
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1100-1145 |
INDUSTRIAL RELATIONS IN THE AIR TRANSPORT INDUSTRY |
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1145-1230 |
THE POLITICS OF AVIATION |
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1230-1400 |
Lunch |
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1400-1515 |
QUALITY OF SERVICE MEASUREMENT |
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1515 |
End of Seminar - Tea |
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Click here to return to the Transport Studies Group Short Courses page |
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